MIAH
Miah is a mobile and tablet platform, where the zero waste modern woman can now make homemade and sustainable products. She can find the recipes she is interested in, create her personal recipe schedule and publish her own recipes.
UX/UI Design
Branding
How can we help people change
their habits to be more sustainable?
CASE STUDY
Initial Research
Interviews
Prototyping
User Testing
Iterations
Branding
Throughout my research, I figured that most of the problems people encounter when wanting to be more sustainable could be solved within one digital platform. It would regroup DIY recipes, reviews, and specific scientific advice; those will help people in achieving their goal of making sustainable products.
Research
and interviews
After analyzing 130 survey answers, five interviews were conducted, with potential users and experts in Sustainability and Strategic Design.
I have learned that changing to a more sustainable lifestyle interests mainly women between the ages of 20 and 40. It is a new trend as most of them have been trying to improve their way of living for less than a year.
PROTOTYPING
AND USER TESTING
Throughout the prototyping process, five user-testing phases helped make the product evolve from paper prototypes to high-fidelity wireframes.
Some changes had to be made: the colors (accessibility), thickness (lines) and layout, the sitemap, some buttons sizes and placements, and the research filters.